image source: the-star.co.ke
Kenya has put on hold a multi-million shilling advertising deal with CNN International over what it terms consistent negative stories.
Last week, as , CNN ran a story referring to this country as a “terror hotbed”.
This angered both the government and citizens, prompting Kenyans to launch an online war on CNN with the trending hash tag .
The government, through Interior Cabinet Secretary Joseph Nkaissery, demanded an apology from CNN, saying the report was inaccurate and "based on lies".
"Our attention has been drawn to a media report by CNN earlier today seeking to discredit the status of Kenya as a secure nation. This announcement is based on lies and is without verification,” Nkaissery said.
Later the Kenya Tourism Board said the one-year advertising deal between Kenya and CNN has been suspended.
The deal had been announced by CNN at the Indaba travel event in Durban, South Africa, one of the continent's largest tourism expos, in May this year.
The long-term strategic campaign to promote Kenya began with digital advertising on the Travel section of CNN International’s website, with KTB spearheading the promotion.
The digital activity followed by integrated advertising across the CNN International network includes two bespoke 30-second spot advertisements both on-air and online.
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